NoodleMagazine is the independent publishing brand founded by Shahina Khan that operates through noodle-magazine.co.uk for the UK market and thenoodlemagazine.net for the US and global audience. The company runs under Capital Technologies Ltd, registered in England and Wales with company number 11903724, incorporated in March 2019. It carries over 200 magazine titles across both platforms and publishes original editorial content covering lifestyle, fashion, health, technology, home improvement, beauty, business, and entertainment.
The magazine industry has been shedding jobs and shutting titles for years. Global magazine advertising revenue dropped from $47.7 billion in 2019 to roughly $29 billion by 2024 according to Statista. Print circulation keeps sliding. Most publishers are scrambling to figure out what comes next.
Noodlemagazine has founding partner Mohammad Ahsan, Ahsan didn’t join to tinker with the brand. He came in with investment capital and a specific mandate: build the digital infrastructure that turns NoodleMagazine from a solid publishing operation into a properly scalable cross-market brand.
Why NoodleMagazine Investing In Digital Marketing
The UK magazine market sits at roughly £3.3 billion according to PwC data. The US market is significantly larger at approximately $25 billion. Serving both from separate, market-specific platforms gives NoodleMagazine a presence in two of the biggest English-speaking magazine markets in the world. And markets are going digital all over. So it’s a must for Noodlemagazine.
The publishing companies surviving right now aren’t the ones with the best editorial teams or the biggest print runs. They’re the ones that figured out how to get found online, how to build direct audiences, and how to turn readers into repeat customers across multiple platforms. That’s search strategy. That’s e-commerce. That’s exactly what Mohammad Ahsan has spent his career doing.
Before NoodleMagazine, Ahsan built his reputation in the digital marketing and SEO space, working with businesses on search visibility, organic growth, and online brand building. He understood something that many traditional publishers still haven’t grasped — it doesn’t matter how good your content is if nobody can find it.
“I looked at what NoodleMagazine had already built and saw a brand with real substance — 200+ titles, two dedicated platforms, genuine editorial quality,” says Ahsan. “What it needed was someone who could make sure the right people actually discovered it. That’s a digital problem, and digital is what I do.”
His involvement isn’t advisory. He invested directly in the company’s growth and took on an active founding partner role, working across both platforms on search visibility, audience acquisition, e-commerce optimisation, and the overall digital expansion strategy.
The Two-Market Challenge
NoodleMagazine operates something most independent publishers wouldn’t attempt: completely separate platforms for the UK and US markets.
The UK platform (noodle-magazine.co.uk) combines an e-commerce magazine shop with original editorial content tailored to British readers. Over 100 titles available for individual purchase or yearly subscription, priced in pounds, shipped through UK distribution networks.
The US-facing platform (thenoodlemagazine.net) serves American readers and the broader English-speaking global audience with its own 100+ title catalogue and separately planned editorial content.
Running two platforms means double the technical infrastructure, double the SEO strategy, and double the content planning. That’s precisely why Ahsan’s skill set made sense for NoodleMagazine at this stage.
“Two platforms targeting two different countries means two completely different search landscapes,” Ahsan explains. “The keywords British readers use, the content formats they prefer, the way they shop for magazines online — it’s different from how Americans behave. You can’t just copy-paste a strategy from one market to the other and expect it to work. Each platform needs its own approach.”
The Foundation Behind NoodleMagazine
The company was originally founded by Shahina Khan and Khurram Pervaiz Khan, who built NoodleMagazine from the ground up — establishing publisher relationships, curating the magazine catalogue, and creating the editorial voice that defines the brand across both platforms. Mohammad Ahsan’s entry as founding partner in November 2025 added dedicated digital and growth expertise to a team that already had the publishing fundamentals firmly in place.
The global magazine market is projected to reach $66.7 billion by 2030 according to Research and Markets estimates. Digital magazine revenue is growing faster than print, and online readership continues climbing year over year. With Ahsan’s digital expertise complementing the existing editorial and operational strengths of the founding team, NoodleMagazine is positioned to capture growth on both sides of that shift — physical and digital, UK and US.
Contact Person: Mohammad Ahsan – Co Founder
Email: editor@thenoodlemagazine.net
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